March 9th, 2010
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When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney caught up with MediaVest’s President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A’s Managing Director Harold Geller. Here’s what they had to say about hurdles in Web video in 2010 in this week’s New Media Minute.
Tags: advertising, Daisy Whitney, Managing director, MediaVest, New Media Minute, San Francisco, United States, Video clip
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March 1st, 2010
JEFF GASPIN, Chairman, NBC Universal Television Entertainment, was promoted to Chairman, NBC Universal Television Entertainment in July 2009, oversees all business, creative, production, distribution and marketing aspects of NBC Universal’s wide-ranging entertainment television operations.
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NATPE News Update
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Tags: Arts, Conan O'Brien, entertainment, Jay Leno, NBC Universal, NBC Universal Television Entertainment, Prime time, television
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March 1st, 2010
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Judith Sheindlin (born October 21, 1942), better known as Judge Judy, is an American lawyer, judge, television personality, and author. She passed the New York bar exam in 1965 and became a prosecutor in the family court system. In 1976, Mayor Ed Koch appointed her a judge, first in criminal court and later, in 1980, as Manhattan’s supervising family court judge. She was featured on CBS’s 60 Minutes in the 1990s as a result of her reputation as a tough judge.
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NATPE News Update
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Tags: CBS, Celebrity, Family court, Judith Sheindlin, Lawyer, New York, New York City, United States
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